Bombay Durpun - OPPO Launches Find X10 Pro Max in South Africa to Challenge Samsung and Apple

Chinese smartphone manufacturer OPPO has intensified its presence in South Africa’s premium market with the launch of the Find X10 Pro Max, a flagship device priced at R39,999. The announcement was made at Vodaworld in Midrand on Wednesday, where the company positioned the new phone as a serious challenger to established rivals including Samsung’s Galaxy S26 series, Apple’s iPhone 18 range, and Huawei’s flagship offerings.

The Find X10 Pro Max is distinguished by its camera system, which features three 200-megapixel sensors covering ultra-wide, main, and telephoto photography. Developed in collaboration with Swedish camera manufacturer Hasselblad, the system utilizes OPPO’s True Colour Imaging technology, which the company states delivers more accurate colours and natural skin tones. The device also supports 4K HDR video recording, targeting photography enthusiasts and content creators seeking professional-grade imaging capabilities.

During a hands-on demonstration at the launch event, observers noted the camera’s ability to capture fine details, particularly when zooming in on distant subjects. However, a comprehensive assessment of its performance against rival smartphones will require extended testing under everyday conditions.

OPPO South Africa CEO Sam Zhang emphasized the device's dual focus on photography and performance. "People want their photographs to bring them back to the moment, with the detail and colour that made it memorable," Zhang said at the launch, noting the company’s aim to offer consumers a smartphone capable of preserving memorable moments without compromising speed or efficiency.

Beyond its imaging capabilities, the Find X10 Pro Max is powered by MediaTek’s Dimensity 9600 Pro processor. The device is equipped with 12GB of RAM and 512GB of internal storage. Another notable feature is its substantial 8,000mAh battery, which supports 80W wired charging and 50W wireless charging.

The smartphone is available in Titanium Grey through participating retailers at a recommended retail price of R39,999. OPPO is also offering an online promotional package priced at R42,000, which includes wireless earbuds, accidental damage protection, and an extended warranty until January 2, 2027. Additionally, Vodacom has proposed a 36-month contract option at R1,699 per month, though final package details remain subject to confirmation.

At this price point, OPPO faces stiff competition from established premium smartphone manufacturers. While its ambitious camera specifications and large battery capacity could appeal to demanding consumers, real-world performance and brand preference will ultimately determine the device's competitiveness in the South African market.

N.Sabharwal--BD